[VIP] UX Handbook 2

Essential Design Psychology Guide.

Feb 22, 2025 - 17:01

Feb 22, 2025 - 16:58

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✨Sigma Handbook 2 is the biggest leap to any of our products ever!

We wanted to design a classic book that truly contributes to the design community which we're lucky to be part of it.

Hicks’s law

Hick's Law states that more choices increase decision time. Simplifying options in design improves decision making efficiency.

Hicks’s law in UX design

Labor Illusion

Labor illusion: People perceive higher quality when products show more effort, even if the process is automated, linking effort with value and authenticity.

Labor Illusion in UX design

Peak-End Rule

The Peak-End Rule states that people judge experiences by the most intense moment and the end, impacting overall satisfaction.

Peak-End Rule in UX design

Cognitive Load

Cognitive load is the mental effort needed to process information or complete a task. Managing it is key in design to improve learning and performance.

Cognitive Load in UX design

Social proof

Social proof is when individuals follow others' actions, assuming they reflect the right choice, often used in marketing to influence behavior.

Social proof in UX design

Skeuomorphism

Skeuomorphism is a design style that mimics real-world objects in digital interfaces, using textures and 3D effects to create familiarity and improve usability.

Skeuomorphism in UX design