Thrive Summit for Designer

Surround yourself with top mentors, industry experts, and thriving design leaders who will show you the exact strategies on how they built their design business from scratch. Whether you are starting from scratch, or looking to build and grow your thriving design business, you have reached the right place. This summit was created to help you show up confidently as a thriving founder of your design business. But as a founder, it can get overwhelming. So we have 32+ speakers to help you make it happen!

Feb 13, 2022 - 18:07
Apr 21, 2023 - 00:03
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Thrive Summit for Designer


Surround yourself with top mentors, industry experts, and thriving design leaders who will show you the exact strategies on how they built their design business from scratch. Whether you are starting from scratch, or looking to build and grow your thriving design business, you have reached the right place. This summit was created to help you show up confidently as a thriving founder of your design business. But as a founder, it can get overwhelming. So we have 32+ speakers to help you make it happen!

The Foyer

Documents

 

Video

 

Day 1

Bonnie Bakhtiari - Busting Limiting Mindsets To Hit Your First (Or Next) 6-Figure Year

Mindset is something that doesn’t necessarily get much airtime within the creative industry. But Bonnie Bakhtiari will be talking you through three of the most common mindsets that we need to work through in order to go to the next level in your income goals. 

This presentation will cover: 
  • Three of the most common mindsets that we need to work through to go to that next level in our income goals,
  • How you can take action to start reframing them so that you can really take control over how you're setting intentions for your business 
Action Steps
  • Give yourself the permission to really let this sink in: 
    • You are so incredibly capable
    • You are so wildly worthy exactly where you are 
    • Success is absolutely meant for you
    • You are wildly unapologetically worthy of everything you want
  Freebies and Resources
  • Freebie: Join Bonnie's Free Webinar on "How To Triple Your Income Without Taking On More Branding Clients" here
  • Website: Visit Bonnie's Website here
  • VIP Bundle: Get access to Bonnie's "Brand Strategy Bundle" here 

Esther Yew - How To Build A Solid Business Foundation And Niche To Attract Clients

Having a solid business foundation to grow and build your business is so important so you will always have something to fall back on as a foundation for you to really scale. Discover what really is a niche and how you can develop that as you go along in your design journey in this presentation. 
This presentation will cover how to:
  • Establish a niche and define an extremely clear problem that you solve for your clients. 
  • Have your niche and the problems you identified validated by market research. 
  • Create an offer or package that absolutely helps your clients to solve their problems in a way that they will hand you their money readily. 
  • Create a great pitch or messaging to let your clients know that you can help them.
Action Steps
  • Write down 2-3 possible niches that you are considering narrowing down to and identify where they hang out. 
  • Identify 2-3 main problems that your niche might have and how are you able to solve them. 
  • Identify parts of your offer currently that you can tweak to help solve a problem for your niche. 
  • Write down your elevator pitch = who + problem + solution + why.
Freebies and Resources
  • Freebie: Sign up for The Founders Office Waitlist here 

Jacob Cass - How To Create An Irresistible Offer That Your Prospects Can't Refuse!

The fundamental or the simplest form about what an offer is, is all about solving a client or customer's problem. Join Jacob Cass as he brings you along how he made his offerings irresistible in his own brand design and strategy agency.
This presentation will cover: 
  • The top three things you need to know before you create an irresistible offer,
  • How to get to know your "value ladder" and map out your offerings in each level of the "value ladder",
  • How to create a system to make your value ladder scalable and operable to attract clients.
Action Steps
  • Identify parts of your offer that provide a problem, a solution, and the benefits that your clients will receive. 
  • Write down how are you able to create a value ladder to make your highest offer irresistible and what will you be placing in each level of your value ladder.
  Freebies and Resources
  • Freebie: Get free access to "The Ever-Expanding Branding Briefcase" with 100's of free branding and design resources here 
  • Website: Visit Jacob's Website here
  • VIP Bundle: Get access to Jacob's "Exponential Creatives™ membership" here. Find out more about the membership here

Mat Casner - Onboarding Magic: The Proven System For Bringing Amazing Lifetime Clients Into Your Business

If you already have an onboarding process but you’re ready to refine and crank it up to the next level, join Mat Casner as he shares with you about how he built a tribe of raving customer fans by refining his onboarding process over a decade.
 
This presentation will cover: 
  • Why having a solid onboarding process is so important,
  • The nuts and the bolts to the secrets to a successful onboarding process and why it works,
  • How to define your onboarding process, think about your customer journey, and how you can automate your process.
Action Steps
  • Map out your onboarding process for each stage starting from pre-sale, sale, production, and aftercare. 
  • Think about your customer journey and how your client will be interacting with you and you can best serve that client. 
  • How are you able to automate the entire process? What does this automation process look like for your design business? 
  Freebies and Resources
  • Freebie: Get access to Mat's "Onboarding Magic Workbook" and start creating your perfect onboarding process here 
  • Website: Visit Mat's Website here
  • VIP Bundle: Get access to Mat's "Profitable Pricing Secrets Workshop" here

Hayley Fedders - The One Concept Method: Streamline Your Process, Charge More & Reduce Client Revisions

If you're designing gorgeous brands for other businesses but you haven't put the same time and care into your own brand, refining your designing process and implementing the one concept method, this is a really great opportunity for you to be able to begin to position yourself as a creative expert, rather than a designer for hire.
 
This presentation will cover: 
  • How you can attract high-end clients by niching down to become a creative expert rather than a designer for hire,
  • How you can add value to your client’s branding project by solving their problem and how to create a portfolio that backs up your creative expertise,
  • How to implement the one-concept method and the important steps taken to successfully use that in your brand.
Action Steps
  • Be intentional about your design decisions and have a really streamlined process when it comes to explaining things to your client. 
  • Include next steps and guide your client through the process to get them from point A to point B in the brand presentation document.
  Freebies and Resources
  • Freebie: Get access to the questions that Hayley asks her clients prior to creating the brand foundation document here 
  • Website: Visit Hayley's Website here
  • VIP Bundle: Get access to Hayley's workshop on "How To Create A Successful Onboarding Process" here

Steph Wharton - Getting In Front Of The Right Audiences

There's a couple of things that a lot of people are doing wrong, so to speak in the online space when it comes to showing up and being visible. The goal of this presentation is to explore different ways to show up in order to get in front of the right audiences in a way that's going to position you as a fierce leader and that go-to expert in the online space.
 
This presentation will cover: 
  • Where folks often miss the mark and overcomplicate visibility,
  • The basics of leadership + visibility so that you can connect with the right audiences beyond social media and have them reach out to you inquiring about your offers in record timing,
  • The 3 key steps inside the signature visibility framework.
Action Steps
  • Pick one or two social media platforms to focus on.
  • Explore your main core values and brainstorm what your values are and what you are not willing to compromise on. 
  • Work out the list of the different visibility opportunities that you can participate in. 
  Freebies and Resources
  • Freebie: Get access to Stephs free course on "Getting In Front of The Right Audiences" here 
  • Website: Visit Stephs' Website here
  • VIP Bundle: Get access to Steph's "The Booked Out Collective Membership (1 Month)" here

Louise Rowland - Diversifying Your Marketing Outside of Instagram

Have you always wondered how you can use Instagram as part of a wider marketing strategy and should you rely solely on Instagram as your marketing platform in your business? Join Louise in this presentation as she shows you how she diversified her marketing outside of Instagram. 

This presentation will cover: 
  • The different marketing platforms that designers can use in their business cohesively
  • How to stay organized with creating content in your business and the exact tools used to do so
  • The step-by-step process that Louise took to grow her email list to 5000 subscribers organically and receive 10,000 visitors to her website per month.
  • The system for repurposing content across multiple platforms so you do not need to keep reinventing the wheel. 
Action Steps 
  • If you are only using Instagram, start by creating a freebie and using email marketing to grow your email list. 
  • If you are using Instagram and Email, turn some of your best Instagram content into blog posts. 
  • If you are using Instagram, Email, and a Blog, start pinning your portfolio to Pinterest as well as creating graphics for your freebie and blog post. 
  Freebies and Resources
  • Freebie: Get access to Louise's guide "Easy Online Marketing Plan" here  
  • Website: Visit Louise's Website here
  • VIP Bundle: Get access to Louise's "Marketing Statistics Tracking Spreadsheet" here 

Chaitra Rahadkrishna - How To Design High-End Websites Using Adobe XD

If you've ever wondered what goes on behind the scenes in a 10k project, what really makes them so high-end, it actually all comes down to the process. Join Chaitra as she brings you through how she streamlines her process and design high-end websites using Adobe XD. 
 
This presentation will cover: 
  • How to increase your value as a web designer,
  • The web design process and how you can use Adobe XD to streamline your process and charge high-end prices for your web design projects.
Action Steps
  • Just try out Adobe XD.
    Using the features that was talked about in the presentation, use Adobe XD for your next client project or even a project brief. This will allow you to keep trying and gain experience by using Adobe XD to elevate your design process. 
  Freebies and Resources
  • Freebie: Get access to Chaitra's "5-day email course" that walks you through how to streamline your web design process, increase your value and charge higher for client projects here 
  • Website: Visit Chaitra's Website here
  • VIP Bundle: Get access to Chaitra's "The High-End Web Designer Workshop Series" here

Day 2

Luci Nixon - Pep Talk: What I Wish I Knew When I First Started

Get personal with Luci as she shares 13 lessons that she learned on her journey as a designer as well as some tips and takeaways from a few of them. That way you don't repeat what she did, or if you do find yourself in a similar situation, you can take a look back at this presentation and see if there's anything that might help you too! 
 
This presentation will cover: 
  • 13 lessons that Luci learned on her journey as a designer + tips and takeaways from a few of them. 
  Action Steps
  • Go through each of the 13 lessons that Luci talked about and write down 2-3 of some of the lessons that you need to take note of
  • Think about how are you able to tweak/implement certain tips that Luci talks about in each of the lessons in your business. Share what will that look like for you with your accountability partner. 
  Freebies and Resources
  • Freebie: Get Luci's free "Guided Journaling for Designers"  here 
  • Website: Visit Luci's Website here

Ariel Garcia - Discovering Your Designer Magic

Join Ariel in this presentation as she brings you through how to develop your designer magic and attract clients whose style is different than yours. 
 
This presentation will cover: 
  • The different types of designers and identifying which one are you,
  • What is your designer magic and why is it so important,
  • How to gain inspiration that is uniquely yours - no more feeling like you need to copy what other designers are doing. 
Action Steps
  • Find 3 inspiration sites that you are absolutely in love with and note them down. Try to recreate them and break them down to discover your design style. 
  Freebies and Resources
  • Freebie: Join Ariel's Waitlist to the "Drop Dead Designer" here 
  • Website: Visit Ariel's Website here

Lydia Kerr - How To Price Your Services Strategically & Authentically

Join Lydia as she focuses on how you can price your services in a way that is both strategic and authentic to your business, who you are, and to what you believe as a company.
 
This presentation will cover: 
  • Why you're probably undercharging and how to fix that as well as some of the earliest pricing mistakes that she made, 
  • How you can be both authentic and transparent and how much you can really customize your system to your specific business,
  • When and how logistically to raise your rates when exceptions to your normal pricing approach are okay to consider,
  • How to prioritize rest and why your work-life balance will really benefit your clients,
  • Sharing a real look at her pricing as well as anonymous answers from other designers as to what they're charging.
Action Steps
  • Look back at your past year and determine how many clients you worked with, how much your business made, and then your project average 
  • Create a goal for your project average this year, using the formula we talked about earlier
  • Plan your cash flow for the upcoming year based on your project and client goals. 
  • Make an immediate shift in your pricing approach and start scheduling client intro calls
  • Journal out your feelings about pricing and create goals to work through your pricing confidence
  Freebies and Resources
  • Website: Visit Lydia's Website here

Gigi Davarashvili - How To Survive Difficult Client Situations (& Ideally Avoid Them Altogether)

So here's the thing, difficult client situations. They are almost inevitable. They're going to happen. You're going to run into them and it's absolutely normal. In fact, stop blaming yourself for difficult client situations because they are incredibly important to craft a better client experience. Every single secret situation with a client is an opportunity to improve your process, to improve your proposals, your contracts, your outreach, and create a better client experience.
 
This presentation will cover: 
  • The different types of difficult clients and how to resolve these client situations,
  • Email templates for each difficult client in case you are faced with a situation like that, 
  • Some extra tips to help you avoid difficult clients situations that you can apply in your design business.
Action Steps
  • Review your proposals, contracts, and welcome guides to ensure that these clauses that Gigi talked about are included. 
  • Store Gigi's email scripts in a swipe file and implement them in your email templates in your automated process.
  Freebies and Resources
  • Freebie: Get access to Gigi's "Email scripts for difficult client situations" here 
  • Website: Visit Gigi's Website here
  • VIP Bundle: Get Gigi's "Client Welcome Guide Template" here

Briana Summers - Top Engagement Hacks For Building A Design Business On Instagram

Join Briana as she chats all about the top engagement hacks for building a design business on Instagram. 
 
This presentation will cover: 
  • Why you should be building a personal brand on Instagram,
  • The top myths that designers believe when it comes to getting personal,
  • How to be strategic with your content so that you can actually connect with your ideal clients,
  • The tips and tricks for creating content that actually converts.
Action Steps
  • Map out your Instagram strategy with Briana's tips and tricks on how to boost Instagram engagement.
  Freebies and Resources
  • Freebie: Get access to Briana's free guide on "30+ content ideas to help designers build their community on Instagram" here 
  • Website: Visit Briana's Website here
  • VIP Bundle: Get Briana's "Project Timeline Template" here

Sarah Masci - 8 VIP Day Mistakes You Might Be Making And What To Do Instead

If you are here today, because you want to learn a little bit more about VIP days or day rates, then you are in the right place because Sarah will be teaching you all about the top eight VIP day mistakes and what to do instead. 
 
This presentation will cover: 
  • 8 VIP Day mistakes and what you can do instead.
Action Steps
  • Go through each mistake and brainstorm ideas on how you can avoid these mistakes. 
  Freebies and Resources
  • Freebie: Get access to Sarah's free "Ultimate VIP Day Checklist" here 
  • Website: Visit Sarah's Website here
  • VIP Bundle: Get Sarah's "Efficient Designer Bundle" here

Josh Hall - Building Recurring Income With A Website Maintenance Plan

If you are just starting out and you don't yet have a maintenance plan up and running, or if you already have a maintenance plan and you're ready to take it to the next level, Josh will take you through a deep dive on how to build a website maintenance plan as part of your offerings. 
 
This presentation will cover: 
  • Why should you offer a website maintenance plan and the top tools you need to run your website maintenance plan
  • What to include in your website maintenance plan and how to price your website maintenance plan accordingly
  • How to effectively sell your website maintenance plans to new clients and current clients 
Action Steps
  • Write down what to include in your website maintenance plans.
  • Think about how to price your website maintenance plans and the different tiers that you can include for each package. 
  • Think about how to sell your maintenance plan for both your new and current clients
  Freebies and Resources
  • Website: Visit Josh's Website here
  • VIP Bundle: Get Josh's Website Maintenance Plan Sales Page DIVI Layout here

Day 3

Xanthe Appleyard - Making The Leap Into Leadership

Join Xanthe in this presentation where she’ll be supporting you in defining and leaning into your role as a leader, while leveraging a leadership mindset to make big, bold leaps in the direction of your larger-than-life dreams.

This presentation will cover: 
  • The vision of making a leap into leadership, what form it takes on, and what it looks like for you,
  • How to get clear on where you are a leader and where you're not,
  • How you can develop a leadership mindset in the creative industry and how to get started by being a leader. 
Action Steps
  • What is your big leadership dream and why haven't you spoken it out loud yet? Go bold and envision it. 
  Freebies and Resources
  • Freebie: Join Xanthe's Free "30-Day Challenge" here 
  • Website: Visit Xanthe's Website here

Joey C. Vitale - Owning It: How To Keep Your Business Protected & Legally Legit

Talking and thinking about the law can be overwhelming, stressful, and scary. But Joey Vitale, your not-so-average lawyer, will be taking you through the most straightforward legal strategy on the planet when it comes to your business.

This presentation will cover: 
  • Discover a legal plan that matches where your business is now and aligns it with where your business is heading,
  • Solve inevitable problems in your business and identify which "zone" your business is currently in,
  • Think about the law with a blank slate and identify your business needs to take care of the legal aspects of your business.
Action Steps
  • Identify which zone your business is in at the moment.
  • Go through each layer of your business needs to identify if there are any parts of your business that lacks integrity.
  Freebies and Resources
  • Freebie:  Join Joey's free Masterclass "Protect Your Brand and Gain Authority" here 
  • Website: Visit Joey's Website here

Gigi Bier - Profit Alignment: Why Your Finances Are More Than Just Numbers

A lot of people just push away doing and looking into their numbers and finances. We sometimes feel that once we look at it, we are afraid of what we are going to see and we don’t know where to start. But we need to understand what our money is doing and do it consistently because the reality is that if you don't measure, you cannot improve.
 
This presentation will cover: 
  • How to track your business income and expenses on a regular basis,  
  • How to ensure that your finances are aligned with the vision of where your business is going to be through your offers, your customer journey, your educational investments, and your systems,
  • How to establish a profit first money management method and what can that look like in your business. 
Action Steps
  • Track your business income and expenses on a regular basis.
  • Group all your expenses by buckets and include how much you are spending on each month and create budgets for each to create financial alignment with the vision of where you want your business to be going. 
  Freebies and Resources
  • Freebie:  Join Gigi's free challenge "12 Days of Profit Alignment" here 
  • Website: Visit Gigi's Website here

Kelli Esquilin - Elevating Your Client Experience and Streamlining Your Process With A CRM System

Join Kelli as she speaks about CRM system, having an elevated client experience equal happy clients, and how to define and strategize your workflows. 
 
This presentation will cover: 
  • Having a premium client experience to go with your premium pricing,
  • A proven action plan to follow when creating every workflow,
  • Every asset that you'll need and when/how to send it, 
  • Is Honeybook or Dubsado better for you? 
Action Steps
  • Access your process - make a list of your onboarding process, 
  • Build your assets - design and build all of the assets you need for your process, 
  • Create your workflows - use your new assets to create your workflow. 
  Freebies and Resources
  • Freebie:  Get Kelli's free "Dubsado Proposal and Honeybook Brochure Canva Template" here  
  • Website: Visit Kelli's Website here

Charlie Osborne - How To Run Remote Brand Strategy Workshops

Many designers find remote workshops, a bit intimidating. There's a lot of imposter syndrome out there and people don't really know where to begin. So the goal for this presentation is to give you tons of confidence and an actionable process that you can start to apply and use to start offering your own workshops.
 
This presentation will cover: 
  • Why you should include brand strategy workshops in your offerings,
  • The three-step process that you can apply to any brand strategy exercise,
  • The brand strategy applies to many different types of problems and what your client may need.
Action Steps
  • Break down what happens at each phase from extraction, to visualization, presentation, and the various things to address for the client during these workshops. 
  Freebies and Resources
  • Freebie: Get access to Charlie's guide "10 Essential Questions to Ask Your Client At The Start of a Project" here 
  • Website: Visit Charlie's Website here

Abbey McGrew - From Inexperienced To Expert: How I Elevated My Client Process

In this presentation, Abbey will be sharing her top five secrets to developing an expert-level process. These are all of the things that she didn't learn in school but are crucial to becoming a successful freelance designer.
 
This presentation will cover: 
  • Get into the behind-the-scenes of Abbey’s before and after process from being inexperienced to what it looks like now as an expert, 
  • The tips on how you can create your own expert-level process and implement it in your design business.
Action Steps
  • Are you communicating your design decisions with your clients?
  • Are you using screen recordings of your presentations?
  • Are you giving your clients a list of targeted feedback to answer?
  • Are you encouraging your client to keep their audience's perspective in mind?
  • Are you setting due dates for every step of your project?
  Freebies and Resources
  • Freebie: Get access to Abbey's "Project Timeline Generator Tool" here 
  • Website: Visit Abbey's Website here

Cali Waege - How to Leverage Pinterest as a Full-Funnel Solution

Pinterest is always evolving and always changing. Pinterest is your ideal top of funnel, but can function as a full funnel solution for your business as well. You want to set up and optimize a free business account and start attracting your audience right away.
 
This presentation will cover: 
  • Why you should be on Pinterest with your business,
  • where people go wrong with their Pinterest marketing that they're doing right now,
  • Some simple Pinterest optimizations, the Pinterest funnels that Cali uses, and a little bit about the strategy there,
  • We'll cover how you can get started on Pinterest by taking action.
Action Steps 
  • Get your Pinterest business account set up.
  • Use Canva for creating your pins and lead magnets.
  • Use a scheduler to batch your pin creations.
  • Track your Pinterest stats to monitor your engagements, save clicks, and outbound and pin clicks. 
  • Think of your email and sales funnels so that your audience will be able to opt-in.
  Freebies and Resources
  • Freebie: Get access to Cali's 3 Day Mini-Course "Learn How To Set Up And Optimize Your Pinterest Account" here 
  • Website: Visit Cali's Website here

Galen Mooney - How To 3x Your Design Rates With Confidence

Join Galen as she shares with you some of those mistakes that led to her not charging enough for her work, not taking her business seriously enough and overworking herself rather than just charging more and being able to actually enjoy life and enjoy some time away from the laptop.
 
This presentation will cover: 
  • How do you actually decide what to charge for your design work,
  • How you can differentiate yourself as a designer, 
  • The 3 of her favorite sales call tips and the difference between a $1000 website and a $5000 website, 
  • How to actually 3x your hourly rate as a designer.
Action Steps
  • Think about your differentiating factor as a designer and brainstorm how you are able to create valuable transformation for your client.
  • Is your system sytemized? Are you creating templates for yourself and using it for every email and client project?
  • What do you want your business to look like, how would you like to structure your week and how do you see those website and branding projects fitting into it? 
  Freebies and Resources
  • Freebie: Get access to Galen's free workshop on the "3 Simple Steps to Working Less & Making More in Your Design Business" here 
  • Website: Visit Galen's Website here

The Do-Better Designer Series

Jaimie McDonald - How To Write Compelling Copy For Your Design Business Website

The words on your website matter and what you should do before you write makes writing a thousand percent easier. Join Jaimie as she brings you along on how to write compelling copy for your design business website.
 
This presentation will cover: 
  • Some market research questions that you need to answer before you write your copy,
  • The content that actually goes on each of your website pages,
  • How to create a compelling copy for your design business website.
Action Steps
  • Review your homepage, about page, and services page! 
  • Set up an email list so that you will be able to nurture those potential leads. 
  Freebies and Resources
  • Freebie: Get access to Jaimie's template for organizing your client & customer feedback here 
  • Website: Visit Jaimie's Website here
  • VIP Bundle: Get Jaimie's "The Values-Aligned Client Experience Workshop" here 

Lauren Braier - Packaging Design: How To Take On Dream Product-Based Clients With Confidence

Lauren will be talking about packaging design and how you can take on dream product-based clients with confidence. 
 
This presentation will cover: 
  • Why should designers branch out and start working on packaging clients,
  • How to gain confidence when offering packaging design as an offering,
  • How are you able to design better packaging.
Action Steps
  • Brainstorm some ideas on the design process on how you are able to create a confident and elevated experience for your clients. 
  Freebies and Resources
  • Freebie: Get access to Lauren's "Packaging Design 101" freebie here 
  • Website: Visit Lauren's Website here
  • VIP Bundle: Get Lauren's "Packaging Process Notion Template" here

Marion Tan - Your Guide To Crafting An Effective Brand Strategy Document

You might be here today because you want to learn how to deliver a transformative brand strategy for your clients. Welcome to the world of brand strategy and join Marion as she brings you through what goes on behind an effective brand strategy document. 
 
This presentation will cover: 
  • What is a brand strategy and what goes behind the brand strategy process,
  • The purpose of the brand strategy document and what to avoid,
  • Where and how to gather information,
  • What goes into an effective brand strategy document.
Action Steps
  • Start by crafting the brand foundations which i the heart and soul of the brand. 
    • Help your clients understand the type of person they are meant to serve. 
    • Help your client identify who they are, the benefit they provide, what makes them different, and the advantage they have over their competitors. 
    • Guide your client to communicate the value that the brand adds to the lives of their audience. 
    • Help your client discover how they carry themselves and how to behave as a brand.
    • Provide transformative value to the brand and truly delight your clients.
  Freebies and Resources
  • Freebie: Get access to Marion's free "Brand Strategy Template for Designers" here 
  • Website: Visit Marion's Website here
  • VIP Bundle: Get access to Marion's "How To Conduct A Brand Strategy Session + Facilitation Guide" here 

Mor Cohen - Branded Websites - Designed for Conversions

Most websites are not designed with conversion in mind. So although beautiful, these sites fail to achieve the most important goal, which is to encourage a visitor to take action, meaning we should walk visitors through the website in a way that will encourage them to engage with the various pages in order to facilitate the desired action. Join Mor as she walks you through how to design websites made for conversions. 
 
This presentation will cover: 
  • What does conversion mean and why is it important, 
  • How to design for conversion through the main touchpoints of a well-designed converting website through specific elements, colors, images, and fonts. 
  • The factors that plays a huge factor in conversions.
Action Steps
  • Start by conducting your research so you understand your brand or the brand you are designing for on a deeper level
  • Based on your research, create your brand-specific client persona so you can design according to the visual language that they are "speaking"
  • Learn the elements of branded websites that are designed for conversion and how they affect the growth of the business you are designing for.
  Freebies and Resources
  • Freebie: Get access to Mor's free "Design and Branding Guides" here 
  • Website: Visit Mor's Website here
  • VIP Bundle: Get access to Mor's "Juniper, Sales Page Template For Elementor and Divi" here 

Erin Perkins - Designing For Accessibility

Accessibility is solved at the design stage. We need to think about accessibility and realize it's really not just limited to web accessibility and we need to start looking at it through different lenses. Join Erin as she goes through what it means to design for accessibility. 
 
This presentation will cover: 
  • Why do you need to design for accessibility,  
  • The various lenses when it comes to accessibility,
  • How you can apply the various lenses to your business.
Action Steps
  • Create your own checklist of things to look out for to make your own accessibility designing system when you are designing a website. 
  • Look at your current designs to make sure that everything on your website is accessible to everyone, and if it is not, what can you do to fix it? 
  Freebies and Resources
  • Freebie: Get access to Erin's checklist to empower you to create accessible content here 
  • Website: Visit Erin's Website here

Danbee Shin - Bring Your Whole Self To Your Design Business

When we bring our whole selves to our businesses, we create an environment that enables us to actually do the things that grow our businesses. Join Danbee as she brings you through how you can bring your whole self to your business to create an environment that thrives. 
 
This presentation will cover: 
  • What does it mean to bring your whole self to your business and why is it important, 
  • What is possible when you bring your whole self to your business, 
  • Ways that you can start bringing your whole self to your business today.
Action Steps
  • Bring your background to your design business.
  • Add a fun fact to your about page. Draft out a fun fact to include in your about page.
  • Choose a favorite story from a past experience and share it as a social media post. 
  Freebies and Resources
  • Freebie: Get access to Danbee's free "Brand Story Guide" here 
  • Website: Visit Danbee's Website here

The After Party

The Genesis: Breaking Down Humble Beginnings

Join Chaitra, Marion, and Abbey in an insightful conversation about breaking down humble beginnings.
 
Have you ever wondered: 
  • "Am I the only one going through these uncomfortable stages of starting a business after leaving my other full-time job?" 
  • "Is it okay to make mistakes as a designer because everyone's work out there looks so damn perfect?"
  • "Do I have to figure this whole business thing out by myself? Where can I get that guidance?"
  • "I know I am talented but I am also scared to put my work out there and charge a higher price for my services"
We are diving deep (an hour-long) into this honest behind-the-scenes conversation, where we break down those crippling thoughts that we have when it comes to starting our design business. 

The Momentum: Believe For Greater

Join Steph in an insightful conversation about scaling and believing in greater things in your business through visibility, vulnerability, and vision.
 
We are diving deep (an hour-long) into this honest behind-the-scenes conversation, where we break down being yourself on social media, scaling through social media, and scaling your business through visibility. 

The Overflow: A Glimpse Into Your Future with Puno from ilovecreatives

Join Puno from ilovecreatives in an insightful conversation about getting started in freelancing, understanding what did that transition between freelancing and running a business feels like, how to deal with overthinking, comparison and imposter syndrome, and how to discover your design style and standing out from the crowd. 
 
We are diving deep (an hour-long) into this honest behind-the-scenes conversation about all things design and freelancing.

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