[VIP] Designership: Practical UX Research & Strategy

• A laptop or desktop with steady internet access.
• A basic understanding of user experience (UX) concepts is recommended, but not required.
• A good understanding of how to use Figma (Exercises are run in Figma and Figjam). Take my Figma course if needed.
• A desire to learn research methodologies, data analysis and business strategies.
• A willingness to improve communication skills to present insights and findings from research.

Without a data-informed mindset, Product (UX/UI) Designers will struggle in the industry.

As the industry progresses, particularly with the advancement of AI, it is crucial for designers to expand their skills to enhance their competitiveness. With UI design nearing automation through AI technologies, acquiring strategic and research skills is becoming increasingly vital.

This includes all the unspoken skillsets that the industry demands, like product prioritization, business acumen and product strategy.

This course teaches how to choose the right research methods, understand user desires deeply, and create designs that go beyond aesthetics to meet strategic business needs.

By the end of this course, you'll be able to:

• Implement strategic problem-solving: Solve user problems with the help of the Double Diamond design model.
• Sharpen your business mindset: Shift your perspective and see bigger-picture goals with strategic thinking challenges.
• Dive deep into intensive user research: Learn how to plan and execute a user research strategy that will uncover crucial user insights.
• Implement smarter and more efficient workflows: Get the most out of your insights by organizing your notes and developing ideas quickly.
• Build high-level communication skills: Use what you learn from user interviews and research methods to better communicate and collaborate with stakeholders.
• Establish solid data reporting: Incorporate frameworks, customer journey maps, and more into your reports to provide a strong basis for your findings.

• Junior Designers‍

Learn how to design eye-catching designs backed by data.

• Senior Designers‍

Refine your product strategy approach to create user-centric designs.‍

• Product Managers‍

Make informed decisions to drive user-centric product development.

• Freelance Designers

Increase your rates with a proven track record of success.

• ESYR Learning

Explain, Show, You, and Review. Our innovative approach makes learning fun and immersive.

• Industry Expert-Led

Our products and courses have been crafted by an expert with over a decade's experience.

• Active Support

Questions? Connect and get advice from industry experts through our community forum.

• Diverse Community

From fresh starters to seasoned pros, Designership welcomes students of every experience level.

• Practical & Hands-on

Develop your skills from both theory and applied learning exercises to set you up for success.

• Proven Track Record

We’ve helped designers worldwide succeed, from landing dream jobs to getting higher freelance rates.

• Highly Rated

With an impressive 4.9/5 rating, the impact of our courses and products is clear.

• Flexible Learning

No rigid schedules here. Our courses allow you to start whenever you're ready and learn at your own pace.

  

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