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Art Of UX
Master SaaS UX design with real-world insights. Learn to create user-centric products that drive growth. Practical tips for product owners and designers.
How to Design Killer SaaS Products That Do Not Fail
Transform Your SaaS Product from Good to Exceptional
- Hook Users Instantly
- Optimize navigation and visual design
- Boost performance and security
- Leverage data for continuous improvement
Tired of Theoretical UX Advice? This Book Is Pure SaaS Survival Knowledge
Mistakes Made. Lessons Learned
- Gain insights from over a decade of hands-on SaaS design
- Avoid costly mistakes with lessons learned from actual products
- Apply practical strategies that work in today's competitive market
SaaS A-Z: Leave Nothing Out
- Master every aspect of UX design, from onboarding to ROI analysis
- Tackle common challenges in navigation, visual design, and user feedback
- Ensure your product is accessible, secure, and optimized for performance
Instant UX Fixes Inside
- Implement step-by-step solutions to improve your product
- Use self-evaluation tools to identify areas for improvement
- Learn how to measure and demonstrate the value of good UX design
Perfect for Product Owners and Designers
- Bridge the gap between business goals and user needs
- Confidently lead design discussions and make informed decisions
- Create products that users love and that drive business growth
A Product Designer with over a decade of experience in the tech industry. My journey began as a Software Engineer at Syntel Inc in 2011, where I gained valuable insights into corporate dynamics and team collaboration.
My entrepreneurial spirit led me to co-found two startups. My first venture was a software development and marketing services company co-founded with my college buddies, followed by ApnaLoanBazaar, where I contributed to product design and development. These experiences, coupled with my work assisting other startups, allowed me to discover my true passion and talent for UI/UX design.
In 2015, I founded DevForce Soft Labs Pvt Ltd, initially to support my self-coded product, Skillholic. The company soon pivoted to become a full-scale UI/UX design agency, which I have led for over eight years. DevForce has served clients across India, USA, UK, Australia, Qatar, and Germany, specializing in industries such as SaaS, Finance, Healthcare, EdTech, AI, Automotive, and EV.
My diverse background spans software development & QA, entrepreneurship, and design leadership, giving me a unique perspective on product design and SaaS.
This book, my first, is born from my passion for sharing knowledge and empowering others in the dynamic field of SaaS product design. My goal is to provide SaaS product owners and designers with proven methods, saving them from reinventing the wheel.
Frequently Asked Questions
While “Art of UX” covers advanced topics, it’s written in accessible language that even beginners can understand. The real-world examples and step-by-step explanations make it valuable for both newcomers and experienced professionals in the SaaS industry.
- How is this book different from other UX design books?
“Art of UX” is specifically tailored for SaaS products, offering insights that go beyond general UX principles. It draws from over a decade of real-world experience, providing practical, actionable advice that you can implement immediately.
- Does the book come with any additional resources?
Yes! The book includes self-evaluation questionnaires, checklists, and access to online resources (coming soon) at artofux.com to help you apply the concepts in your own projects.
- I'm a product owner with no design background. Will this book be too technical for me?
Not at all. The book is written with product owners in mind, explaining design concepts in business-friendly terms. You’ll gain the knowledge to make informed decisions and effectively communicate with your design team.
- How up-to-date is the information in this book?
“Art of UX” covers the latest trends in SaaS design, including AI integration, advanced analytics, and current best practices in security and accessibility. The principles taught are timeless, while the examples and tools referenced are current.
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