[VIP] DIETER RAMS: AS LITTLE DESIGN AS POSSIBLE

PRODUCT DESCRIPTION

Dieter Rams is one of the most influential product designers of the twentieth century. Even if you don’t immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. He is famous not only for this vast array of well-formed products, but for his remarkably prescient ideas about the correct function of design in the messy, out-of-control world we inhabit today. These ideas are summed up in his ‘ten principles’ of good design: good design is innovative, useful, and aesthetic. Good design makes a product easily understood. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Most of all, good design is as little design as possible.
In that spirit, this monograph is as little book as possible. It is a clear, comprehensive and beautiful presentation of Dieter Rams’ life and his work. It is a must-have book for anyone interested in Rams’ work, his legacy, and his ideas about how to live.
About the author: Sophie Lovell was born in London. After graduating from the University of Sussex and Chelsea College of Art & Design, she moved to Berlin in 1994. She is a writer, curator and creative consultant as well as a long-term contributing editor and currently the Germany editor of the international lifestyle magazine Wallpaper*. She has written and edited several books on design and architecture including Limited Edition: Prototypes, One-Offs and Design Art Furniture and Furnish – Furniture and Interior Design for the 21st Century.

From the Publisher

A comprehensive monograph on highly influential product designer Dieter Rams who created some of the most iconic objects of the twentieth century

A detailed text covering Rams’ life, the intellectual context in which he worked, his designs for Braun and Vitsoe, and the ideas and lectures he developed as an advocate for good design	Sketches and photographs of finished products and prototypes provide insight into Rams’ design process; diverse archival material and photographs give a complete picture of his life and work	Includes newly-commissioned photographs of Dieter Rams’s house and the Braun archive: a never-before-seen glimpse of the world’s most complete collection of Rams’s designs

In addition to his work as a designer and design manager, he is well known as a lecturer and for his ‘ten commandments’ of good design, which advocate innovative, useful and durable products

A clear, comprehensive and beautiful presentation of Dieter Rams' life and his work	Good design should be make a product easily understood. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Most of all, good design is as little design as possible	It is a must-have book for anyone interested in Rams' work, his legacy, and his ideas about how to live