[VIP] BrandBench: The Ultimate FigJam Brand Workshop Template

Essential brand workshop tasks and exercises to run with your clients to help discover and define the brand strategy, mission, goals and values. by Simon Fairhurst

May 29, 2024 - 07:08

May 29, 2024 - 07:07

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The secret weapon for branding.

There are hundreds of articles, books and guides of how to run the most efficient and effective branding exercises, but not many templates and tools to help get people started - that’s what this template was set out to achieve, to provide the foundations of a brand workshop that is flexible enough for any type of project.

For Startups

Define your own brand with inside knowledge, with a simple-to-follow guide and structured template.

For Design teams

Get everyone on the same page and develop your branding process with this simple template.

For Beginners

Learn more about branding and strategy, and how we help define and develop a brand.

For Freelancers

Deliver high-quality and effective workshops for your branding projects and provide value.

NEW BRANDS

Startups or new business who are looking to define a new brand and see where to be positioned on the landscape market.

RE-BRANDS

Existing brands looking for a refresh and want to adjust or evolve the brand or simply just align the team to the brand in general.

BRAND POSITIONING

No need for a visual update to the brand, but looking for more of a strategic positioning workshop to help define who you are.

ALIGNMENT

Aligning a brand to the desired audience, the key to successfully delivering what the users want.

How to run a brand workshop.

OUR WORKSHOP GUIDE

If you’re looking for a guide or general hints and tips, head over to our ‘Guide’ page for more information and a step-by-step walkthrough of hwo to run a brand workshop.

Note* The workshop does also come with directions provided within the whiteboard space, so you will never feel lost or on the spot.

· Read our guide

· Free version

CUSTOMISE

Completely customisable.

Simple template pages allow you to customise your workshop and ease your clients into the agenda and who will be hosting your workshop.

Define the goals and outcomes of the brand workshop in these pages and make it clear to your client, the value they are getting from running this.